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4.4 ★★★★★
Based on 940 reviews
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Product Reviews
★★★★★ 5
Creamy, Smooth, and Fresh — Perfect First Matcha Experience
Flavor Name: Superior Blend, Size: 1.4 Ounce (Pack of 1), Flavor Name: Superior Blend, Size: 1.4 Ounce (Pack of 1)
I tried the Naoki Superior Blend Matcha for the first time and was honestly impressed from day one. I prepared it with milk, and the matcha turned out incredibly creamy and smooth with a natural sweetness — no bitterness at all.
The color was a vibrant bright green, which immediately made it feel fresh and high quality. You can tell this is not one of those dull, stale matcha powders. It mixed well and had a very clean, balanced flavor.
As someone who was looking for authentic Japanese matcha without the marketing gimmicks, this felt like a great find. Looking forward to trying it next with just warm water to experience the flavor on its own.
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Reviewed in the United States on May 26, 2026
★★★★★ 5
Smooth like butter - Better than Jade leaf
Flavor Name: Superior Blend, Size: 3.5 Ounce (Pack of 1)
This stuff is smooth. No hint of bitterness in sight. Its so smooth I actually preferred to mix it 50/50 with Jade Leaf in my Matcha lattes. Its just amazing Matcha.. so good I started occasionally drinking it by itself not as a latte... the flavors present in just the tea (no milk, no sugar, etc) is insane. Umami, savory, very minimal mineral/bitter tastes. So if you like mineral tasting matcha, try Dens tea Restaurant Matcha... it has a very strong mineraly taste. This is almost the opposte. One thing to note, this stuff is so smooth and lacks bitterness that I actually have to use 3.5g instead of 3g like I do with Jade leaf... but once you get the strength dialed in it is MINT. I personally dont care about any clumping etc because I whisk my matcha with an electric frother in about 2 oz of water before adding milk or anything else.. even the matcha i had in my fridge which got clumpy from condensation didtn stand a chance... so if you ever have lumpy matcha.. its your fault, not the matchas fault. FYI. I dont mind the Jade leaf at all (for lattes)... in fact I wil gladly use it if its on sale.. but this is objectively the better matcha. If you plan to drink by itself, dont even consider jade leaf.. I am speaking specifically for lattes... Naoki is the only one you want to drink straight. But if you are a latte person.. either one is good quality and a buy again from me.
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Reviewed in the United States on March 20, 2026
★★★★★ 5
Best matcha hands down
Flavor Name: Superior Blend, Size: 1.4 Ounce (Pack of 1), Flavor Name: Superior Blend, Size: 1.4 Ounce (Pack of 1)
My favorite matcha I’ve gotten from Amazon thus far. I love the nutty flavor and it’s so creamy and the quality is 10/10 ! I highly recommend
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Great quality and value!
Flavor Name: Superior Blend, Size: 3.5 Ounce (Pack of 1), Flavor Name: Superior Blend, Size: 3.5 Ounce (Pack of 1)
After my Japan trip last year, I became a Matcha lover. Bought a few different brands, Naoki is the best and is my favorite. Taste fresh, smooth and love the bright green color. I drink Matcha latte everyday. Also whenever my friends come over, I would make one for them to show off my Matcha making skills. They love it as much as I do.
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Reviewed in the United States on March 26, 2026
★★★★★ 4
Good Beginner Matcha
Flavor Name: Superior Blend, Size: 1.75 Ounce (Pack of 1), Flavor Name: Superior Blend, Size: 1.75 Ounce (Pack of 1)
I am a beginner Matcha enthusiast and I love i
making matcha lattes at home (my favorite is Strawberry Matcha lattes). I have repurchased Superior Ceremonial 3× now. I am on my second 3.5 oz bag. I've also tried another well known popular affordable matcha (Jade Leaf) and I immediately decided it is better to splurge accouple more dollars in purchasing Naoki. The texture of the powder is extremely fine. The color is a beautiful dark vibrant green. The flavor is very light with a very low bitterness and a hint of sweetness on its own. It has a very clean taste. However, the flavor does get easily over shadowed by milk and sweetners in a latte. If you want to taste the matcha better you need to add more matcha powder (~4.5 grams). Considering the fact that I am not drinking Matcha traditionally, I do not need a flavor profile that is super complex like what other matcha enthusiasts rave about (often times their recs are super overpriced for its size and/or hard to get). I just need something that will be paired well when used with milk and sweetners. I look for matcha with good quality, affordability, and easy accessibility to repurchase (via Prime adds extra brownie points). Superior Ceremonial checks all the boxes to a first good intro to matcha!
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Reviewed in the United States on February 2, 2026